Ayre is a company specialized in high cuisine to take away, kept in vacuum.

Given the product is clearly in the takeaway premium food category we considered a modern, clean and fluid design.

The brand name is a play on the word "aire" ("air" in Spanish and about the preservation process which is characterized) and the full name of its founder, the young chef and entrepreneur Alejandro Ymbern. As a final detail, the "Y" was re-drawn to create the illusion that it treat of a pot on the fire.